by 
The private B2B roadshow for your brand and its partners
Meet the travel agents who will sell your offers tomorrow. City after city, turnkey, across France and Europe.
- An evening 100% dedicated to your brand
- ≈ 50 professionals met per city
- Turnkey organisation
Your roadshow, your brand, your guests
The Immersive Travel Tour (ITT) is a private B2B roadshow, designed and organised by 360Sharing for a travel brand and its partners. In each city you choose, we bring together around fifty travel agents, tour operators and distribution decision-makers for a workshop evening, selected according to your targets.
Not a trade show: an evening in your image
At a trade show, your brand is one among hundreds. At an ITT, it is the only one. Your partners (hotels, DMCs, airlines, activity providers) surround it on their corners. Travel agents come for you: they listen, meet you and leave with everything they need to sell your destination or products.
Each stop is designed as an immersive interlude : set design in your colours, tastings, entertainment and a pace that truly leaves time to talk.
Exclusivity
An evening entirely dedicated to your brand and your partners.
Qualified connections
Guests chosen with you: travel agents, tour operators, networks, press.
More targeted, more useful meetings
2026 studies on B2B events agree: fewer mass gatherings, more intimate, interactive and measurable formats. The ITT was designed for exactly that.
Smaller formats
Most organisations plan more in-person events with fewer than 200 attendees.
Active participation
Two thirds are betting on workshops and structured networking rather than passive listening.
Leads first
More than half of companies make lead generation the number one goal of their events.
Purpose & responsibility
Attendees favour organisers committed to reducing the impact of their events.
Sources: Forrester, “The Next Era Of B2B Events” (2026) · Ultiplace, “B2B event trends 2026”.
A winning evening for everyone
For your brand
- The guests' full attention, with no competitors
- An entire distribution area met in one evening
- Your presentation at the heart of the programme
- Qualified contacts and a measured report
For your partners
- A fully equipped corner under your brand's banner
- Pre-scheduled meetings with the right profiles
- A joint action that strengthens your network
- Instant lead scanning
For the invited agents
- An event close to home, at the end of the working day
- New products, sales arguments and direct contacts
- Walking dinner and a friendly atmosphere
- A prize draw to close the evening
Turnkey, so you can focus on business
You arrive with your partners: the room is ready, guests are confirmed, meetings are scheduled.
Before, during, after: a dedicated platform
Brand & partner space
Showcases, teams and meeting schedules, all managed in one place.
Pre-scheduled meetings
The platform suggests the most relevant profiles: your schedule is full before the evening.
Lead scanning
Contacts captured instantly by QR code, no business cards needed.
Report after each stop
Attendees, meetings held, contacts collected: your return on investment in black and white.
Operational excellence
360Sharing handles the full organisation of every stop, for you and your partners.
- 4* and 5* venues selected and booked by 360Sharing
- Equipped brand space and partner corners
- Premium walking dinner
- Entertainment (VR, photo booth) showcasing your destination
- Invitations, follow-ups and digital check-in
More sustainable, with all of the enjoyment
With a roadshow, your team travels, not hundreds of guests. We go further:
- 100% digital badges, programme and documents
- Local caterers and produce preferred
- Venues accessible by public transport
- Set design reused from one city to the next
The right guests, in the room
How we fill every evening with the professionals you want to win over.
Dedicated page
A search-optimised registration page for each stop, in your brand colours.
Targeted emailing
3 waves of invitations to a qualified database of over 20,000 contacts.
VIP phoning
Phone follow-up with the key buyers in each city.
Social media
LinkedIn campaign, amplified by your brand and your partners.
Brands that share our vision
A well-paced evening, with no downtime
Useful meetings and friendly moments, tailored to your brand.
17:00 - 18:00
Set-up & partner briefing
Corner set-up, technical checks and briefing of your teams.
18:00 - 18:30
Welcome & ice-breaker
Digital check-in, welcome drink and first conversations.
18:30 - 20:30
Workshop & business meetings
Pre-scheduled meetings and open networking at your partners' corners.
20:30 - 21:00
Your brand's presentation
Presentation, new products, sales arguments: your moment in front of the whole room.
21:00 - 22:30
Walking dinner
Informal networking, fine food and entertainment.
22:30 - 23:00
Prize draw & close
Trips and prizes offered by your brand and your partners. Event ends at 11 pm.
Build your tour
Start from a suggested itinerary or build your own from 15 cities in France and Europe. The route and the number of professionals you will meet update live.
Suggested itineraries
Your itinerary
* Estimate based on an average of around fifty professionals met per evening.
France · Europe · Dates set with you according to your sales priorities.
Your tour project
Select at least one city.
Professionals met
-
Customise your tour
Tick what interests you: we will include it in your quote.
Tailored quote based on your cities, number of guests and options. Each evening's operation from 5 pm to 11 pm is included; excluding travel, accommodation and meals for your teams. Prize-draw gifts offered by your brand and your partners.
One city or a full tour
A turnkey foundation, options that make the difference and a tailored quote. Each package includes the evening's operation from 5 pm to 11 pm for around fifty invited professionals; the final price is set by quote.
Stopover
1 city · to launch something new or test the format
Tailored quote
≈ 50 professionals met
- Private evening from 5 pm to 11 pm in a 4/5* venue selected by 360Sharing
- Brand space + up to 6 partner corners
- Invitations and follow-ups (emailing + phoning)
- Walking dinner (finger food, wine, champagne, soft drinks) for guests, partners and teams
- Platform, meetings and lead scanning
- Attendee list and stop report
Tour
4 cities · to cover your key markets
Tailored quote
≈ 200 professionals met
- Everything in Stopover, in 4 cities
- Set design in your colours, reused from city to city
- Dedicated marketing campaign (emailing, phoning, LinkedIn)
- Qualified database for the whole tour
- Consolidated performance report
- A dedicated project manager from start to finish
Duo
2 cities · to target two markets
Tailored quote
≈ 100 professionals met
- Everything in Stopover, in 2 cities
- Invitation campaign across both markets
- Qualified database for both stops
- Performance report
Want to go further? Add stops : your tour can include as many cities as you need.
Customise your tour
Options to make a lasting impression. Tell us what you would like: we will price it in your quote.
Branded goodies
Tote bag, notebook, water bottle… given to every guest.
Photos & aftermovie
Photo and video coverage for your social media.
Guest speaker keynote
An expert or a well-known figure to carry your message.
Additional guests
Beyond around fifty professionals per evening.
Entertainment
To bring your destination to life and give agents a good reason to stay.
All options are priced on quote. Tick them directly in your tour project, in the “Build your tour” section.
Good to know
- Operation from 5 pm → 11 pm included, excluding travel & accommodation (travel, accommodation and meals for your teams and partners). If you would like 360Sharing to handle them, it is a specific request that requires a revised quote.
- Prize-draw gifts offered free of charge by your brand and your partners; 360Sharing does not supply prizes.
- Tailored quote, based on around fifty guests per evening, your cities and your options. The 4/5* venue is selected by 360Sharing.
Everything about the Immersive Travel Tour
What is the Immersive Travel Tour?
The Immersive Travel Tour (ITT) is a private B2B roadshow organised by 360Sharing. A travel brand (destination, tourist board, hotel group, tour operator, airline…) and its partners meet around fifty qualified travel agents and tour operators during a workshop evening in each city chosen.
How is the price set?
Each Immersive Travel Tour receives a tailored quote, based on the number of cities (Stopover 1 city, Duo 2 cities, Tour 4 cities or more), the number of guests and the options chosen (goodies, entertainment, aftermovie…). Each evening's operation from 5 pm to 11 pm is included; travel, accommodation and meals for the teams are not.
Who are the guests?
Travel distribution professionals: travel agents, tour operators, networks, decision-makers and trade press. We define the targets with you, then invite and follow up with matching profiles.
Can our partners take part?
Yes, that is the idea: your partners (hotels, DMCs, airlines, suppliers) have equipped corners around your brand space. Their number is set in the quote.
Are travel and accommodation for our teams included?
No. Prices cover the operation of the event from 5 pm to 11 pm and exclude travel, accommodation and meals for the brand's and partners' teams. If you would like 360Sharing to handle them, it is a specific request that leads to a revised quote.
Who provides the prize-draw gifts?
Your brand and your partners: you offer the trips and prizes free of charge, a great showcase for your offers. 360Sharing does not supply prizes.
In which cities can the ITT take place?
15 cities to choose from: Paris, Lille, Strasbourg, Nantes, Lyon, Bordeaux, Toulouse, Marseille, Nice, Rennes, Metz, Monaco, Brussels, Geneva and Luxembourg. Dates are set with you.
What do we get after each evening?
The contacts scanned at your corners, the attendee list and a stop report (attendance, meetings held, contacts collected) to follow up your leads and measure your return on investment.
A word from our CEO
"Today's decision-makers walk a fine line between performance and the search for meaning."
We believe the most beautiful transformations happen when people come back to the centre. That is why we created an interlude : a professional breathing space for those who carry tourism every day.
An event to reconnect with the very essence of their profession: to share, inspire, unite and explore. We bring people together, we listen, we make the match.
The ITT team
Ready to go on tour?
Tell us about your brand, your partners and your priority markets: we will propose an itinerary and a tailored quote.